How Retailers Use the Data
Ever wonder what retailers are doing with all the different data attributes vendors provide them via GDSN? Wakefern is continuing to roll-out GDSN to their vendors and as part of this initiative they have shared how they use the data.
Field | Purpose | |
Net Content | Store Shelf Labels to avoid fines | |
Family Coupon Code | Used for coupon scanning | |
Case Dimensions & Weight | Cubing of trucks, ensuring that trucks are legal weight | |
Item Dimensions, Peg Hole | Used for planograming | |
Pallet Ti/Hi | Purchasing, logistics | |
Alternate Category Code | Category Management |
Wakefern is driving their internal processes off of the GDSN data. This is allowing them to optimize their business processes and avoids having individual departments having to separately gather this information from suppliers.