GDSN News for Vendor Sales Reps Selling to Lowe's

As part of Lowe's focus on operational efficiencies, Lowe's is working with their vendors to change the new item presentation process to reduce the time to get new products onto the shelves.

With the new process vendors need to:

Load and Publish new items via GDSN before presenting to Lowe's, and
Provide 'proof of publication' when presenting to Lowe's.

Lowe's recognizes that GDSN requires vendors to change their internal processes so that Sales Teams and GDSN new item introduction activities are coordinated within the vendor's organization. By requiring Sales Teams to provide "proof of publication" Lowe's expects that its vendors will coordinate new item launch processes across the vendor's internal organization. More specifically the initiative will ensure that Sales Teams notify their Data Synchronization Coordinator to load and publish the items prior to the sales presentation and that Sales Teams reinforce the need for GDSN steps to be part of their Marketing department's new product launch check-list.

With the new process, vendors have seen the time to setup new items shrink to a few hours. Using the new process the vendor's new item data is ready and waiting as the Sales Team conducts the presentation. When Lowe's agrees to the new items and enters the GDSN Subscription for the new items, the data flows and the vendor receives the "Synchronized" confirmation - all within as little as a few hours. Previously it was not uncommon for the new listing to wait for several weeks so this improvement is a real win for Lowe's and the vendor.

Easy Synchronization

GDSN News for Vendor Sales Reps Selling to Lowe's